Tales of the Cocktail: A Mecca of History, Culture and Consumption
Just as summer temperatures soar each year, thousands of bartenders, spirit professionals and avid enthusiasts make their pilgrimage to the Tales of the Cocktail conference, now in its 12th year. It stands as a mecca of cocktail history, culture and consumption. From insightful lectures to over-the-top parties, Tales has something for every connoisseur.
Last year alone, the five-day event attracted 22,770 attendees and generated a total economic impact of $14.1 million, its organizers say. It has also claimed more than a few good men and women to its intoxicating swirl of parties and tasting rooms.
As a six-year Tales vet I can only extend these words of wisdom: Tales is not a sprint, but a marathon to be enjoyed. Take it slow and drink plenty of water.
These photographs capture my Tales journey over the past few years.